Experience Indigo now at Mayfair Shopping Centre in Victoria

Disclosure: This is a sponsored post. All thoughts and opinions are always my own.

I am so excited to announce that the city of Victoria now has its very own Indigo store at Mayfair Shopping Centre! This new store replaces the original Chapters store that was located in the downtown core.

Indigo Mayfair Victoria

I was lucky enough to get a tour and some inside scoop on the new store to share with you.

What’s in Store

The new store is26,000 square-feet of shopping heaven! Books are prominently displayed throughout the store, decorative accessories are easy to find and specialty shops like “A Room of Her Own” are the perfect place to find the right gift for the hard to shop for friend or family member.

Indigo a room of her own

Indigo Cold Weather Accessories

Indigo Mayfair has a large IndigoKids section where you’ll find all the top toys that every kid wants. There are plenty of LEGO sets in store and a section dedicated to American Girl. The kid’s section also has many reading spots and a specific storytime place where a guest reader will visit the store on Saturdays.

IndigoKids Mayfair Victoria

American Girl Indigo Mayfair

The baby section is filled with great gifts for little ones. They’ve got everything from the cutest stuffed animals to wonderful board books to build a child’s library.

Baby department Indigo Mayfair

Book sections are very clearly displayed and shelves are stocked with bestsellers and classics.

Indigo book selection

Looking for the latest magazine or a beautiful notebook or card? Indigo Mayfair has this too!

As a bonus, a Starbucks store will be opening at this new location very soon.

Holiday Products

Indigo always does an amazing job of carrying some of the most beautiful holiday products. This year, you’ll find festive mugs, pillows, and decorative accessories to make your home more inviting and holiday ready.

Some of my favourite products include Indigo’s fun mugs and beautiful woodland animal Christmas tree ornaments.

Indigo Holiday Mugs

Grand Opening Festivities

If you’re a Victoria resident, you won’t want to miss the grand opening celebration on December 1st, 2018.

  • 10:00 a.m. – 4:00 p.m. – Share every great moment with our in-store photo booth
  • 10:30 a.m. – IndigoKids Storytime and visit with Geronimo Stilton
  • 11:30 a.m. – Klutz Mini Bake Shop Craft Activity
  • 1:00-3:00 p.m. – Free tarot card readings
  • 4:00-6:00 p.m. – Enjoy live music

To Learn more about Indigo Check out:

.What you'll find at Indigo #shopping #experienceIndigo


Indigo wants you to enjoy their new store! They are giving away a $50 Gift Card to one of my lucky readers.

To enter, tell me what products you plan on picking up at Indigo this holiday season, then fill out the Rafflecopter form below.

Giveaway runs from November 27 – Dec 6, 2018. Mandatory question must be answered to be eligible to win. Giveaway open to Canadian residents only. See my Terms & Conditions for more giveaway info. Void where prohibited.

a Rafflecopter giveaway


  1. There are some awesome kids books that I need for my sons collection and enhancement for our homeschooling for this year .

  2. they have some great stuff ! I have already got a few books as presents for 2 of my friends ! I wanna go back and check out some of the stocking stuffers now , I always find the coolest stuff !

  3. Books of course. I also like to check out their treats, planners, stationery and accessories like socks and scarves.

  4. Something Fuzzy and A Good Read for my sister in the Maritimes – *gift from Santa’s little helper*

  5. I am constantly picking up books and gifts at Chapters Indigo but my big plan is to get an American Girl doll for my daughter this Xmas!

  6. I love their mugs, I’d get one for myself – and for the kids, book box sets (love those), for my husband some of their cute stocking stuffers!

  7. We just went on a spree there over the weekend. My son asked for Zoom Tubes and my daughter wanted this big unicorn pillow. I even picked up my moms gift

  8. Lots of things to buy, a Kobo aura, lots of books on my wish list, another Unicorn coloring book for my daughter

  9. i would love to find some of the elusive Ann Rule books i dont have or more of the Geronimo Stilton series for my son.

  10. I would love to hit the toy section for some Beanie Boos or the Lego section. Apparently those are two things that you can never have too many of in our house.

  11. So far, I’ve bought LOL dolls, books, stocking stuffers, several toys including LEGO sets at Chapters/indigo. I still need some books and stocking stuffers. They have great wrapping paper.

  12. I plan on buying mystery and thriller books in the hopes of re-developing an interest in reading for my 15 year old niece!

  13. I already shopped today! Picked up books for my kids, nephew and brother in law. Will be going back to shop for me!

  14. I would definitely hit the Lego section for kids’ gifts. Plus I’d like to pick up the book “Untangled” about parenting teens..

  15. Lego for my oldest. Books for everyone. I’ve already ordered the little tykes sleepy stackers from indigo online for my littlest

  16. My youngest daughter is getting into the Harry Potter books and my son loves Zelda gamer guides…both are at indigo!

  17. always enjoy giving and receiving books as gifts. also love the giftware that indigo has as well as the beautiful Christmas décor…..almost like 1 stop shopping for me!!

  18. i plan on get more biography books like The Mamba Mentality, Brutally Honest, We’re Gonna Need More Wine, My Thoughts Exactly, a few onesies, the 3 in 1 Smart Car and a few Funko Pops

  19. I have a couple of books on my list that I need to get, a journal, a calendar, that cute Believe in Your Elf mug and some stocking stuffers! I’m so excited, it looks so nice!

  20. I would love to pick up some books from the Best Seller list as well as some Journals and Diaries so I can capture my work notes. I am going to get a Advent Calendar.

  21. I plan to get some cozy reading socks for a few family members, along with books they would enjoy. I also love to buy books and board games for my boys at Indigo!

  22. A few years ago, I tried to learn a new language but didn’t have much time to invest in it. I want to try again, but I need new books to learn.

  23. I picked up a pikachu mega construx set for my youngest son and a talking pikachu plush from Chapters last month. I still have some books and a gift card to pick up for my 21 year old before Christmas.

  24. Books, of course, but also they have beautiful shawls that I’m planning to pickup! PawPatrol stuff for the kids I nanny is another one on my list. Oh and coffee cups! They have so many cute ones. And one last thing is lights….they have strings of lights that are like Christmas tree lights, except the lights are in the shapes of things like pineapples! I love them. Thanks for the chance!

  25. There are some books on my Christmas Shopping List along with a Journal, some bookmarks, I have to get the ‘Believe in your Elf’ mug, and then some stocking stuffers! So excited, it looks so nice!

  26. Indigo is the perfect place to shop for Christmas presents in my opinion! Between the books and the cute home decor, etc, I always find awesome gifts! Happy Holidays to you and your beautiful family!

  27. I love gifting books so I will be picking up some new ones for friends and family. I know a lot of people have Joanna Gaines’ new books on their wish list!

  28. I will be picking up some books and a vase that looks like a cactus for my wife. we were there the other day and she really liked it!

  29. I will be getting some Dog Man books for one son and the new Dragon Masters book in December for my youngest. They love books, so I will keep adding to our library. Plus we like board games, so maybe some of those too!

  30. My granddaughter started French Immersion school in September and I want to get her some Level 1 reading French book.

  31. I love Indigo! I would love to put this towards some new puzzles for my son and I. We love to do puzzles during the winter with a nice cup of hot chocolate

  32. I’ve already bought a few journals for friends and the have a great selection of slime I’m going back for (which is the top of my daughters Christmas list!)

  33. I like the Christmas decor they have. Also cozy throws and socks. I’ll most likely be getting things for myself there this year 😁

  34. I need a new planner and journal, and I love checking out the new cookbooks, can’t forget a new wall calendar as well!

  35. Lots of books for my kids! Dork Diaries, Dogman, Big Nate, and more! Thanks so much this would help me out a lot! Good luck everyone!

  36. I would love to pick up some things for my daughters. they love their little toys and step into reading books

  37. I can never have enough string lights and Indigo has such a fantastic selection so I’ll be picking up some more of those. And books. And maybe a cozy throw. 🙂

  38. I love Chapters, We spend a lot of time there. I would grab my daughter the second Harry Potter book in the series, shes currently reading the first. I would also love one of their super comfy throws, Also spotted some stocking hangers that were super cute 🙂

  39. I would gift the card to my husband so he could get himself some winter reading and I can get some peace to sip tea by the fireplace.

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